As the eyes of the motorsport world turn to Daytona for the legendary season-opening race, the Iron Dames are excited to bring the "Every Dream Matters" movement – started at Le Mans in 2024 – to the United States. With a striking new livery and an exclusive collection of merchandise, the campaign takes a bold step to capture the spirit of the American Dream where aspiration, conviction and determination come together to achieve greatness.
A dream in motion: From Le Mans to Daytona
The Every Dream Matters journey began in Le Mans with a unique paint scheme inspired by children's drawings and an interactive concept that invited visitors to share their dreams on a wall of Post-it notes in the Iron Dames shop. Each note represented an individual hope, fostering a powerful sense of community and creating a vibrant mosaic of ambition and opportunity.
At Daytona, the campaign evolves with a bold and fearless new look. The striking pink and white livery, inspired by the Le Mans dream wall, symbolises the team's sense of purpose and relentless drive to break barriers, paving the way for future generations.
Dream-inspired exclusive merchandise
As part of this exciting initiative, Iron Dames is launching a new product inspired by the dreams of the fans at Le Mans. The collection features vibrant Post-it motifs, embroidered Every Dream Matters designs and unique hidden compartments to keep personal dreams close to the heart. This symbolic and functional design embodies the essence of the Iron Dames' mission to inspire dream-chasers everywhere.
The Shop Experience at Daytona
Following the resounding success of their first-ever retail experience at Le Mans, Iron Dames brings the Every Dream Matters shop to the 24 Hours of Daytona for the first time in 2025. Fans and supporters will have the chance to immerse themselves in the world of Iron Dames, discover exclusive products, and share their dreams on the Every Dream Matters wall.
Bringing this initiative to the United States is a testament to the Iron Dames' commitment to engaging with racing enthusiasts worldwide. It reflects a belief that every dream is worth pursuing and celebrating, a vision proudly shared with the community.
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