As the eyes of the motorsport world turn to Daytona for the legendary season-opening race, the Iron Dames are excited to bring the "Every Dream Matters" movement – started at Le Mans in 2024 – to the United States. With a striking new livery and an exclusive collection of merchandise, the campaign takes a bold step to capture the spirit of the American Dream where aspiration, conviction and determination come together to achieve greatness.

With the majestic Alps as their backdrop, the Iron Dames took part in a 2025 Winter Training Camp at St. Moritz, marking a key milestone in their preparation for an intense motorsport schedule this season. Over five days of challenging activities, the 16 Iron Dames drivers – representing multiple generations and racing disciplines – came together to strengthen their bonds and push their limits.