Motor racing has always had its style icons: from Steve McQueen and Paul Newman to Lewis Hamilton and Jenson Button. For some drivers smoothness in the paddock is just as important as behind the wheel.
And now, British Super 1 front-runner Jonathan Walker is bringing Italian flair to British karting with the UK launch of the renowned racewear and lifestyle brand, Freeminds.
Visitors to this weekend’s (1/2 August) Kart Masters event at the PFi circuit in Lincolnshire will be able to see, and feel, the quality for themselves in the paddock throughout the weekend.
The 20-year old KF1 star was recently awarded exclusive rights to import Freeminds’ karting products into the UK, and is already reporting huge interest in the range.
“The quality of Freeminds’ products is second to none,” Jonny says. “Their race-suits are just fantastic and we’re able to offer a bespoke service at off-the-peg prices. That means drivers can really stand out, with their own unique design without the designer prices.”
All Freeminds products are made in Italy, and this Jonathan says is what separates them from other manufacturers.
“Italian fashion is known throughout the world for its quality. They have a different relationship with clothing to the one we have in Britain. Here, everything is disposable because we turn over styles so quickly, and as a resultt’s cheap and quickly falls apart. The Italians invest in their wardrobe and expect everything to last. That philosophy can be seen in everything Freeminds make. Their boots, gloves, suits, t-shirts, fleeces: everything is designed to last and in a karting environment, that’s really important.”
Not only that, but the Italian flair for simple style is also evident, as Jonny explains “The detail Freeminds put into their clothing is fantastic. Nothing is over-designed or too fancy. For example, their Spider-Touch gloves are really thin, unlike many other brands’. This gives you unrivalled feel, especially when you’re adjusting the carburettor. And they look great too.”
Jonathan will be displaying a large selection of items from the Freeminds range; racesuits, gloves, boots, underwear, t-shirts, fleeces, rib protectors, kart covers, tyre, helmet and kit bags, backpacks and neck collars. He is also offering a free design service for prospective racesuit customers.
“We’ve already produced some bespoke suits, and even though I say so myself, they look absolutely brilliant. The drivers love them and they really do stand out on a packed race track, where many drivers look the same as one another because they’re all wearing the same racesuits. You can spot a Freeminds driver easily, and that makes them more attractive to photographers and TV cameras. What’s more, your team can spot you easily. We will produce any number of designs for a customer until they’re totally happy with their design.”
Jonathan will be on hand at PFi from Friday to Sunday to discuss your requirements. For more information on the Freeminds range, visit www.freemuk.com
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