The WSK European tour carries on in France. The WSK International Series 2007 edition is going to move to the international Circuit in Salibris for its fourth and penultimate date of the season. Between the first and third of June the karting International Series will be based on the French circuit, geographically located between Paris and Le Mans; two places that represent the ‘heart’ of France, the soul of Europe, the big centre for the motor sport world. This setting, a combination of art, culture and history of races will have the WSK series running towards the final victory in the classifications.
WORLD-WIDE RESONANCE. The first data of the media feedback in 2007 are very encouraging for the WSK International series. The international Press has dedicated to the International Series enough space on each event taken place so far on the Italian circuits of Sarno and Muro Leccese and on the spanish one of Zuera. The journalists that have intervened on these three occasions, some of whom had arrived from Australia, are themselves life proof of the world wide resonance that this series has managed to achieve, in just two years’ life. WSK events have so far been covered not only by the main Italian motor-sport magazines such as Autosprint and Vroom (the latter having an international edition too), but they have also attracted the interest of the main European press. Internet completes the role of the press coverage in the series. The WSK season is being attentively followed by websites all around the world via news publication, classifications and images.
WSK ON TV. The communication strategy of WSK Promotion finds in television broadcasting its main ‘tool’. Each date on track can be watched on RaiSport, satellite and digital, in a 40 minutes program broadcast every Friday following the event, beginning at 17.30. Other services will be broadcast by Odeon Motori (on Odeon TV, Tuesdays at 20.05 and Wednesdays at 13.30) and by Stop and Go on satellite UnoSat – Sky 862 Fridays from 21.30. Classifications and news, finally, are updated in real time on the official site www.wsk.it. |
